Often called the second city of O‘ahu, Kapolei continues to welcome more and more businesses from big name national chains to smaller locally owned mom-and-pop shops, as well as supermarkets and cafés. Pretty much everything you need—trendy fashions, groceries, snacks, home necessities or gift items—can be found in this growing community.
BRAND OF BROTHERS
Since its creation in 1971, Hawaiian island Creations has become one of the top surf shops in Hawai‘i offering the latest fashions and accessories, plus surfboards, skateboards and other related gear from a variety of popular brands.
Founded by brothers Stephan and Jimmy Tsukayama, HIC was originally called Kailua Bike Shop before evolving to a successful company with a growing number of stores throughout Hawai‘i including six on the neighbor islands, plus one in Japan, as well as a national clothing license with Coral Head in California, surfboard license with SFO Hawaii, and licensees in Europe, Brazil and Japan.
On O‘ahu, there are eight HIC stores, including one in Kapolei at 590 Farrington Highway in the Kapolei Marketplace. But the Kapolei shop is the only HIC Factory Outlet store where customers will find clothing and accessories for men, women and children marked down about 25 to 75 percent off the regular price.
“People will find great deals on T-shirts and boardshorts, those are probably our best sellers,” says Lehua Aiu, HIC Kapolei assistant manager. “They always come for boardshorts because sometimes they forget their boardshorts and the surf is up. We have White Plains and Tracks [nearby], and if you go more down [the coast] you got Makaha and Ma‘ili. There’s not another surf shop out here. We’re the only true surf shop on the West Side.”
Just like its other stores, the HIC outlet carries not only its own label, but also other famous brands like Quiksilver, Billa-bong, Volcom, O’Neill, RVCA, Ezekiel, Hurley and more.
“Once in a while, we’ll also have specials where we do additional discounts off the lowest price,” adds Aiu, who has been with HIC for 7 years. “But we still sell our hard goods which are regular price, and we do very well with our bodyboards and surf accessories, such as leashes, traction pads, fins and especially wax.
“We have a lot of regular customers, especially with the young kids who skateboard, and we have tourists from Aulani and [other resorts].”
While HIC and its trademark dot logo of the sun, an erupting volcano, palm tree and waves, has become an icon in the surf industry, the company remains a locally rooted, family-owned company grounded in the spirit of aloha. Even more than three decades later, the Tsukayama brothers continue to be very much involved in company operations.
“Jimmy, he’s like the handy man, so he repairs and builds for the store—he built this T-shirt cabinet wall, the showcase and he put up the slot walls,” Aiu points out in the store. “And Stephan, he does some buying for the stores. He’s always emailing us or even visiting us and checking up on us. And he tries really hard to get to know our names. They’re really family-oriented, and make us feel like part of their family.”
“We’re true to ourselves. We’re here to help and serve our customers, and do it in a more positive and aloha way.”
Hawaiian island Creations
590 Farrington Hwy. (Kapolei Marketplace)
TLC FROM HEAD TO TOE
Going to the salon or spa is not only relaxing, it’s healthy. Since 2007, Gialuchi Salon & Day Spa in Kapolei has been helping others look and feel their best.
“That’s my most favorite part of this type of business—seeing the change, the healing of people who come through the doors,” says owner Gloria “Gia” Sterman. “You don’t know what’s going on in their world. Everybody’s suffering from something, and when they come in, we get to spend that limited time with them and then see them leave with such a spirit of happiness and peace. The transformation that takes place in that duration of time is just real beautiful.
“Also, it’s getting to know the people. We’ve created a client base and they’ve become our family. We can actually say that some of our clients are family and friends.”
A full-service salon, Gialuchi has three massage therapists, four estheticians and three hairstylists on staff. Sterman also is an esthetician and is trained to do permanent make-up.
Customers can choose from a long list of waxing services, body wraps and treatments, manicures and pedicures, botox and fillers, and, of course, facials and massages. For hair services, options include haircuts, highlights, coloring and styling.
“The thing that keeps people coming back is really the giftedness of the massage therapists — they’re really good at what they do,” says Sterman. “You can go anywhere to get a massage but to get a good massage, to get a gifted therapist is difficult.
“For hair, trends include the Brazilian blowout, natural Keratin treatments, balayage and straightening. And color is something that will always be here. Women will always want it for a number of reasons.”
Sterman notes that most of their clients are from the West Side, including returning visitors staying in Ko Olina. There also are a growing number of men coming in, and Gialuchi offers a gentleman’s facial geared around men’s skin types. Products used are of the highest quality in the industry, such as from brands Pureology, Enjoy, Image Skincare and Eminence organic skincare.
“All of the products we use are paraben-free and sulfate-free,” explains Sterman. “I try to pick professional lines that don’t hurt you, that are 100 percent organic, and are very good for you. We also have special products for men that have a more manly smell.”
A mother of four, Sterman worked as a flight attendant for Western/Delta Airlines and a surgical technician before becoming an esthetician and opening Gialuchi. She was born in Berkely, Calif., raised in the Bay Area, and moved to Hawai‘i in the early 1980s.
“I always had a vision and the drive to own my own business,” she says. “I picked Kapolei because it was being targeted as a second city, growing rapidly and there was a need.
“My goal is to be more of a wellness center/medispa. At Gialuchi, it’s really about connection, and that’s what sets us apart. It’s the integrity of the people within it. We aim to give our clients an experience that exceeds their expectations 100 percent of the time, leaving them wanting to come back for more.”
Gialuchi Salon & Day Spa
590 Farrington Hwy
674-4424 | gialuchidayspa.com